Our Privacy Policy

We are committed to protecting your personal information and being transparent about what information we hold about you. The purpose of this policy is to give you a clear explanation about how we collect and use the information we collect from you.

We use your information in accordance with all applicable laws concerning the protection of personal information. This policy explains:

• Who we are and what we do
• What information we may collect about you
• How we may use that information
• In what situations we may disclose your details to third parties
• Our use of cookies to improve your use of our website
• Your rights to access the data we collect about you

Who we are and what we do

Anagram is a multi-award-winning creative studio who create thought-provoking interactive storytelling and immersive design experiences.

The data controller for personal data collected and processed in accordance with this Policy is Anagram, a private limited company registered with Companies House in the United Kingdom (#11036167).

Any questions regarding this Policy or any other data protection issues related to Anagram can be via email to hello@weareanagram.co.uk or by post to:

Anagram, 96 Teesdale Street, London E2 6PU United Kingdom

What information we may collect about you

Website

We use cookies on our website – these include essential and non-essential cookies. Any non-essential cookies are deployed on the basis of your consent. More information about the cookies we use is provided in the Cookie section below.

Mailing lists and professional contacts

We send out newsletters and emails to keep our network informed of our work and productions. We collect your name and email address for this purpose either directly from you when you join the mailing list or from publicly available sources where you are a professional contact. We process this data on the basis of your consent where you join the mailing list or on the basis of our legitimate interests where you are a professional contact. You can withdraw your consent at any time by unsubscribing through the link provided in our emails to you or by emailing hello@weareanagram.co.uk.

Social media

We have a presence on social media platforms including X and Instagram. Our website includes links to these external platforms, which may process your data and use cookies or similar technology. Anagram cannot control the way external websites process your personal data. You can find out more about these services and how they process personal data through their respective websites and privacy policies.

Questionnaires, competitions, audience evaluation forms

From time to time, we may ask for your name, age, gender, occupation, and email address to help understand our audience better. You can withdraw your consent by emailing hello@weareanagram.co.uk to have any personal data deleted.

VR store reviews (such as Meta Quest, Steam, Viveport, Pico)

When you post publicly on external stores where our experiences are available, the personal data you post, including your username and other information about yourself, are publicly accessible. We may use your username and review for marketing purposes.

Impulse MR app on store (such as Meta Quest, Steam, Viveport, Pico)

We use hand tracking and room mapping during the experience. This data is used during the app experience only and is not stored further. No user data from in-app activity is collected directly from Anagram.

Goliath VR app on store (such as Meta Quest, Steam, Viveport, Pico)

We use hand tracking and the microphone during the experience. This data is used during the app experience only and is not stored further. No user data from in-app activity is collected directly from Anagram.

Data retention

In general, our retention policy is to keep personal data only for as long as required to fulfil the purpose it was collected for. At the end of this period we will either delete or irreversibly anonymise the data. For more information about the specific timeframes we retain your personal data for, contact hello@weareanagram.co.uk.

Sensitive data

We do not directly collect any sensitive data (or “special category data” as defined in EU law) through the activities set out in this Policy.

How we use your information

We collect your email address via the sign-up form our websites, or via paper feedback forms where you have opted in to receive updates from us via email. We only hold email addresses in our database for people who have previously opted in to be contacted by us regarding the following:

• General announcements about Anagram as an organisation
• Announcements specific to a project or piece of work that Anagram is making
• Opportunities to get involved with the work that Anagram is doing

How we process information

In addition to marketing communications, we also process personal information in the following ways that are within our legitimate organisational interests:

• We may analyse data we hold about you to ensure that the content and timing of communications that we send you are as relevant to you as possible.
• We may analyse data we hold about you in order to identify and prevent fraud.
• We may analyse anonymised data to learn about audience behaviour within our work and use this information to inform future works.
• In order to improve our website, we may analyse anonymised information about how you use it and the content that you interact with.

In all of the above cases we will always keep your rights and interests at the forefront. You have the right to object to any of this processing at any time. If you wish to do this, please use the contact details below. Please bear in mind that if you object, this may affect our ability to carry out tasks above that are for your benefit.

Marketing

We aim to communicate with you about the work that we do in ways that you find relevant, timely and respectful. For email communications, we use your opt-in consent to be contacted in this way as a legal basis (for example, when you join our mailing list on our website). We will give you an opportunity to opt out of receiving our email communications every time we contact you. Alternatively, you can use the contact details at the end of this policy to let us know if you no longer wish to hear from us.

Third Parties

Under no circumstances will we ever sell personal data to anyone. There are certain circumstances under which we may disclose your personal information to third parties. These are as follows:

• To our own service providers who process data on our behalf and on our instructions (for example our ticketing system software provider). In these cases we require that these third parties comply strictly with our instructions and with data protection laws, for example around security of personal data.
• Where we are under a duty to disclose your personal information in order to comply with any legal obligation (for example to government bodies and law enforcement agencies).
• We may share reports about audience behaviour within our projects in anonymised form with our commissioners, partners and general audiences to share industry learning and best practice. Such reports will use anonymised data only.

Cookies

When you visit our website, we use cookies to collect information about the Internet protocol (IP) address of the computer accessing the site, the browser software and operating system that the computer uses, and the Internet address (URL) of any outside website from which you were directed. We use this information to monitor and protect websites against malicious traffic and to collect analytical data in order to understand how users engage the information we provide. We only deploy non-essential cookies on the basis of your consent.

Google Analytics

Anagram’s website uses Google Analytics cookies to track anonymous usage statistics and does not collect any personal information that can be used to identify you. This data helps us analyse web page usage and improve our website in order to tailor it to our audience needs. Google Analytics stores information about what pages you visit, how long you are on the site, how you got there and what you clicked on.

You can opt out of being tracked by Google Analytics across all websites you visit by installing a browser plugin at https://tools.google.com/dlpage/gaopt