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ANAGRAM is an award-winning creative studio specialising in interactive storytelling and immersive experience design that challenges the status quo. Experimenting at the edges of technology, our mission is to make thought-provoking and playful experiences that bring profound new perspectives.

We use physical and interactive storytelling across a number of contexts to challenge, inspire and influence the cultural discourse around present social and political issues.

The personal is always political. How we see ourselves, our value, meaning and power is something that comes from the invisible context of culture and society. Revealing what is invisible gives us power to change it.

Door Into The Dark (2015) was our debut into the immersive arena. Our more recent works include Goliath: Playing with Reality (2021), Messages to a Post Human Earth (2021), A Face to Open Doors (2020) and The Collider (2019).

Emmy-nominated and winners of the Grand Jury Prize for Best VR Work at the 2021 Venice International Film Festival. Anagram have previously been awarded the 2015 Tribeca Film Festival Storyscapes Award, the 2019 Sandbox Immersive Art Award, part of the Best VR in 2019 at the Venice International Film Festival.


Founded in 2014, Floréal, based in Paris and led by Avi Amar along with producer Katayoun Dibamehr, is committed to discovering and accompanying talents with a singular gaze and strong ambitions, in Cinema as well as in Immersive works (XR). Floréal Films is behind the production of award winning XR pieces, The Hangman at Home by Michelle and Uri Kranot – the grand jury prize at Venice International Film Festival in 2020 and also Minimum Mass by Raqi Syed and Areito Echevarria – Crystal for best VR experience Annecy International Animation Film Festival in 2020. Since its creation, Floréal Films has produced several films and XR experiences, with this desire to bring together formats by proposing visual, immersive and cinematic experiences, thus paving the way for new distribution horizons.